Latania Empire is an cosmetics and beauty company based at Chicago. 
As Social Media Manager of Skin Technology By Latania (Brand of Latania Empire The company that offers its cosmetic products in West African countries in particular, but also everywhere else in the world), i work on the digital strategy align on the company goals.

• Develop social media strategy for Skin Technology By Latania (brand of Latania Empire company) including the editorial calendar, key indicators performances and reporting.
• Manage all social media platforms (Facebook, Instagram, Youtube) and responding to mentions, comments and direct messages
• Leveraged live videos and short formats for engagement
• Develop social media campaign strategy and elaborate activities reporting

• Developed editorial calendars, performance KPIs, and managed content creation.

• Grew Facebook from 20k to 110k+ followers, and YouTube from zero to 2.7k subscribers.

I have been working with Skin Technology By LaTania since March 2020 and here is what we’ve achieved so far:

• 100k+ followers on Facebook and 26M+ views on posts – (January 1, 2025 – August 30, 2025)
• 2.700k+ followers on Youtube starting from 0
• 500k+ reach on Instagram and 17k+ followers