About Me

With over six years of hands-on experience in digital marketing and communication, spanning freelance roles, agency work, and international brands. I bring a strategic and creative mindset to every project I lead. I specialize in building high-impact social media strategies, performance-driven campaigns, and content that connects meaningfully with diverse audiences.

I hold a Professional Diploma in Digital Marketing at Purdue University, delivered in partnership with Simplilearn, alongside multiple certifications that keep me at the forefront of industry best practices. From beauty and lifestyle to education and tech, I’ve crafted digital experiences that drive engagement, generate leads, and deliver measurable ROI.

For me, digital marketing is more than algorithms and content calendars; it’s about understanding what moves people. I believe in creating strategies that not only reach targets but also reflect the voice, identity, and purpose behind each brand. Whether I’m leading a social campaign or mentoring a creative team, my goal is always to deliver results that matter.

Khaled Sèdaminou – Digital Marketing Specialist (SEO, SEM, Social Media)

Experience

Logo-seydigital

November 2019 – May 2025

Head of Digital Marketing @ SEYDIGITAL AGENCY

Digital Strategy · Campaign Management · Content Leadership · Performance Marketing · SEO Manager

  • Lead the development and execution of multi-channel digital strategies for SEYDIGITAL’s diverse client portfolio, aligning brand goals with data-driven marketing solutions,
  • Oversee creative direction, content planning, and campaign execution across social media, paid advertising, and content marketing ensuring alignment with audience behavior and market trends.
  • Manage and mentor cross-functional teams (designers, community managers, and copywriters), fostering collaboration to deliver high-impact digital assets and campaigns.
  • Monitor and analyze performance metrics (organic, paid, conversion), optimize campaign outcomes, and present actionable insights through strategic reporting frameworks.
  • Drive innovation in digital processes by integrating automation tools, trend-based content formats, and AI-powered solutions to enhance reach, engagement, and ROI for clients.
LOGO diaspora connect

June 2025- August 2025

Digital Marketing and Communication Manager @ Forum Diaspora Connect 2025

Digital Strategy · Campaign Management · Content Leadership · Performance Marketing

  • Development of the overall communication strategy for the Forum Diaspora Connect trade fair
  • Management of social media profiles on Facebook, Instagram, LinkedIn
  • Media planning and advertising budget management on META Ads 
  • Social media optimization (SMO)
  • Performance monitoring and reporting

Click HERE for more details 

GREENTECH CITY_LOGO

January- June 2025

Digital Marketing and Communication Manager @ GREENTECH CITY 2025

Digital Strategy · Campaign Management · Content Leadership · Performance Marketing · SEO Manager

  • Development and execution of the overall communication strategy for the GREENTECH CITY 2025 trade fair
  • Proposal of the website structure and SEO optimization
  • Management of social media profiles on Facebook, Instagram, LinkedIn, X, YouTube, and TikTok
  • Media planning and advertising budget management on META Ads and LinkedIn Ads
  • Social media optimization (SMO)
  • Performance monitoring and reporting
  • Online media relations management, including content creators and influencers
  • Prospecting for African and European partners and exhibitors

Click HERE for more details 

2023, 2024, 2025

Communication Manager @ BENIN INVESTMENT FORUM

Digital Strategy · Campaign Management · Content Leadership · SEO Manager · Community Manager

  • Development and execution of the overall communication strategy for the Benin Investment Forum editions (2023, 2024, and 2025)
  • Proposal of the website structure and SEO optimization
  • Management of social media profiles on Facebook, Instagram, LinkedIn, X, YouTube
  • Media planning and advertising budget management on META Ads and LinkedIn Ads
  • Social media optimization (SMO)
  • Performance monitoring and reporting
  • Partners management, including Manage and mentor cross-functional teams (designers, community managers, and copywriters)

Since 2020

Social Media Manager and Community Manager @ Skin Technology By LaTania

Digital Strategy · Campaign Management · Content Creator · Community Manager

Latania Empire is an cosmetics and beauty company based at Chicago.
As Social Media Manager, i work on the digital strategy align on the company goals.

  • Develop social media strategy for Skin Technology By Latania (brand of Latania Empire company) including the editorial calendar, key indicators performances and reporting.
  • Manage all social media platforms (Facebook, Instagram, Youtube) and reponding to mentions, comments and direct messages
  • Produce contents (photo and vidéo) for publishing on across variety platforms
  • Develop social media campaign strategy and elaborate activities reporting to adjust who doesn’t work
  • Bring Facebook Page from 20k to 114k and Youtube channel from 0 to 2,6k with adding live videos, and managing short videos
Click HERE for more details
logo-michelle-deguenon

2024, 2025

Digital Marketing Manager @ michelle deguenon

Digital Strategy · Campaign Management · Content Leadership · SEO Manager  · SMO Manager

  • Develop 2024 and 2025 social media strategy for michelle deguenon including the editorial calendar, key indicators performances and reporting.
  • Produce contents (photo and vidéo) for publishing on across variety platforms
  • Media planning and advertising budget management on META Ads and LinkedIn Ads
  • Social media optimization (SMO)
  • Performance monitoring and reporting
  • +1million FCFA of products sell in a 2 hours with our marketing strategy

2023, 2024

Digital Communication Manager @ FINAB ( International Festival of Arts in Benin)

Digital Strategy · Content Leadership

  • Development and execution of the digital communication strategy for the FINAB

  • Management of social media profiles on Facebook, Instagram, LinkedIn, X, YouTube

  • Manage and mentor cross-functional teams (designers, community managers, and copywriters), fostering collaboration to deliver high-impact digital assets and campaigns.

  • Social media optimization (SMO)

logo-danton-avocat

2024

SEO Manager @ DANTON AVOCAT 

Content Leadership · SEO Manager

  • Proposal of the website structure and SEO optimization
  • Management of website content
carnaval-inter-ouidah-logo

2023

Social Media Manager @ Ouidah International Carnival (CIO)

Content Leadership · Social Media Manager

  • Oversight and editorial supervision of the digital communication strategy for the Ouidah International Carnival

  • Development of the editorial content calendar for both the event period and post-event communication

  • Social media management with regular content publishing on Facebook and Instagram

  • Creation of engaging video content (Reels format), including a 4-minute highlight video of the cultural parade that reached over 230,000 people, generated 4,000+ reactions, 149 comments, and 1,300 shares

  • The video campaign led to significant audience growth with 1,000+ new followers gained in just 7 days, boosting online visibility and community engagement for the carnival

Education

logo-purdue-university-simplilearn

Sep. 2024 – June 2025

Post Graduate Program in Digital Marketing

Focus : SEO, SEM,  SMM, Email Marketing, Mobile Marketing, Content Strategy, Strategies for paid campaigns, Analytics, ROI & Evaluation, AI, Automation & Emergin Technology

 

meta-certified-digital-marketing-associate

July 2025

META Certified Digital Marketing Associate

Focus : Facebook, Instagram, Messenger, WhatsApp and Ads Manager

logo-digital-ad-expert-by-aleph

Sep. 2023 – Nov. 2023

Ad Digital Expert

Focus : Branding, Digital Marketing, META Ads, LinkedIn Ads, Snaptchat Ads, X Ads, TikTok Ads

Certified_Marketing_Insider

Oct. 2023 – Déc. 2023

LinkedIn Marketing Expert

Focus : Marketing on LinkedIn,  LinkedIn Ads, Content Strategy on LinkedIn