About Me
With over six years of hands-on experience in digital marketing and communication, spanning freelance roles, agency work, and international brands. I bring a strategic and creative mindset to every project I lead. I specialize in building high-impact social media strategies, performance-driven campaigns, and content that connects meaningfully with diverse audiences.
I hold a Professional Diploma in Digital Marketing at Purdue University, delivered in partnership with Simplilearn, alongside multiple certifications that keep me at the forefront of industry best practices. From beauty and lifestyle to education and tech, I’ve crafted digital experiences that drive engagement, generate leads, and deliver measurable ROI.
For me, digital marketing is more than algorithms and content calendars; it’s about understanding what moves people. I believe in creating strategies that not only reach targets but also reflect the voice, identity, and purpose behind each brand. Whether I’m leading a social campaign or mentoring a creative team, my goal is always to deliver results that matter.
															Experience
															November 2019 – May 2025
Head of Digital Marketing @ SEYDIGITAL AGENCY
Digital Strategy · Campaign Management · Content Leadership · Performance Marketing · SEO Manager
- Lead the development and execution of multi-channel digital strategies for SEYDIGITAL’s diverse client portfolio, aligning brand goals with data-driven marketing solutions,
 - Oversee creative direction, content planning, and campaign execution across social media, paid advertising, and content marketing ensuring alignment with audience behavior and market trends.
 - Manage and mentor cross-functional teams (designers, community managers, and copywriters), fostering collaboration to deliver high-impact digital assets and campaigns.
 - Monitor and analyze performance metrics (organic, paid, conversion), optimize campaign outcomes, and present actionable insights through strategic reporting frameworks.
 - Drive innovation in digital processes by integrating automation tools, trend-based content formats, and AI-powered solutions to enhance reach, engagement, and ROI for clients.
 
															June 2025- August 2025
Digital Marketing and Communication Manager @ Forum Diaspora Connect 2025
Digital Strategy · Campaign Management · Content Leadership · Performance Marketing
- Development of the overall communication strategy for the Forum Diaspora Connect trade fair
 - Management of social media profiles on Facebook, Instagram, LinkedIn
 - Media planning and advertising budget management on META Ads
 - Social media optimization (SMO)
 - Performance monitoring and reporting
 
Click HERE for more details
															January- June 2025
Digital Marketing and Communication Manager @ GREENTECH CITY 2025
Digital Strategy · Campaign Management · Content Leadership · Performance Marketing · SEO Manager
- Development and execution of the overall communication strategy for the GREENTECH CITY 2025 trade fair
 - Proposal of the website structure and SEO optimization
 - Management of social media profiles on Facebook, Instagram, LinkedIn, X, YouTube, and TikTok
 - Media planning and advertising budget management on META Ads and LinkedIn Ads
 - Social media optimization (SMO)
 - Performance monitoring and reporting
 - Online media relations management, including content creators and influencers
 - Prospecting for African and European partners and exhibitors
 
Click HERE for more details
															2023, 2024, 2025
Communication Manager @ BENIN INVESTMENT FORUM
Digital Strategy · Campaign Management · Content Leadership · SEO Manager · Community Manager
- Development and execution of the overall communication strategy for the Benin Investment Forum editions (2023, 2024, and 2025)
 - Proposal of the website structure and SEO optimization
 - Management of social media profiles on Facebook, Instagram, LinkedIn, X, YouTube
 - Media planning and advertising budget management on META Ads and LinkedIn Ads
 - Social media optimization (SMO)
 - Performance monitoring and reporting
 - Partners management, including Manage and mentor cross-functional teams (designers, community managers, and copywriters)
 
															Since 2020
Social Media Manager and Community Manager @ Skin Technology By LaTania
Digital Strategy · Campaign Management · Content Creator · Community Manager
Latania Empire is an cosmetics and beauty company based at Chicago.
As Social Media Manager, i work on the digital strategy align on the company goals.
- Develop social media strategy for Skin Technology By Latania (brand of Latania Empire company) including the editorial calendar, key indicators performances and reporting.
 - Manage all social media platforms (Facebook, Instagram, Youtube) and reponding to mentions, comments and direct messages
 - Produce contents (photo and vidéo) for publishing on across variety platforms
 - Develop social media campaign strategy and elaborate activities reporting to adjust who doesn’t work
 - Bring Facebook Page from 20k to 114k and Youtube channel from 0 to 2,6k with adding live videos, and managing short videos
 
															2024, 2025
Digital Marketing Manager @ michelle deguenon
Digital Strategy · Campaign Management · Content Leadership · SEO Manager · SMO Manager
- Develop 2024 and 2025 social media strategy for michelle deguenon including the editorial calendar, key indicators performances and reporting.
 - Produce contents (photo and vidéo) for publishing on across variety platforms
 - Media planning and advertising budget management on META Ads and LinkedIn Ads
 - Social media optimization (SMO)
 - Performance monitoring and reporting
 - +1million FCFA of products sell in a 2 hours with our marketing strategy
 
															2023, 2024
Digital Communication Manager @ FINAB ( International Festival of Arts in Benin)
Digital Strategy · Content Leadership
Development and execution of the digital communication strategy for the FINAB
Management of social media profiles on Facebook, Instagram, LinkedIn, X, YouTube
Manage and mentor cross-functional teams (designers, community managers, and copywriters), fostering collaboration to deliver high-impact digital assets and campaigns.
Social media optimization (SMO)
															2024
SEO Manager @ DANTON AVOCAT
Content Leadership · SEO Manager
- Proposal of the website structure and SEO optimization
 - Management of website content
 
															2023
Social Media Manager @ Ouidah International Carnival (CIO)
Content Leadership · Social Media Manager
Oversight and editorial supervision of the digital communication strategy for the Ouidah International Carnival
Development of the editorial content calendar for both the event period and post-event communication
Social media management with regular content publishing on Facebook and Instagram
Creation of engaging video content (Reels format), including a 4-minute highlight video of the cultural parade that reached over 230,000 people, generated 4,000+ reactions, 149 comments, and 1,300 shares
The video campaign led to significant audience growth with 1,000+ new followers gained in just 7 days, boosting online visibility and community engagement for the carnival
Education
															Sep. 2024 – June 2025
Post Graduate Program in Digital Marketing
Focus : SEO, SEM, SMM, Email Marketing, Mobile Marketing, Content Strategy, Strategies for paid campaigns, Analytics, ROI & Evaluation, AI, Automation & Emergin Technology
															July 2025
META Certified Digital Marketing Associate
Focus : Facebook, Instagram, Messenger, WhatsApp and Ads Manager
															Sep. 2023 – Nov. 2023
Ad Digital Expert
Focus : Branding, Digital Marketing, META Ads, LinkedIn Ads, Snaptchat Ads, X Ads, TikTok Ads
															Oct. 2023 – Déc. 2023
LinkedIn Marketing Expert
Focus : Marketing on LinkedIn, LinkedIn Ads, Content Strategy on LinkedIn